Gamification, new sensor technologies and mobile games offer tools for enhancing more active and healthier lifestyle. FiVi project is developing a new Fitness Village concept bringing together global business areas of mobile gaming and fitness in new and unique way. The objective of the project is to address the gap between digital game players and fitness people all over the world to integrate the best aspects of both domains. The new concept consists of a mobile game, health clubs, supplements and textiles. In the future, additional services like personal training will be offered under the Fitness Village brand. In spring 2017 the first Fitness Village branded health club will opened in Helsinki.